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50 Ways To Increase Your Sales

The very best sales training courses focus on delivering practical sales training advice and action plans for sales teams and managers.

Sales Training International has created numerous FREE fact sheets that are available to you and many of which support our sales training courses.

Register Here to download your chosen sales and management fact sheets.

Here is a sample of one of our sales training fact sheets



Tracy Bedwell
Managing Director
Sales Training International Ltd

Prospects buy from people that they know, like and trust. What are you doing to build up your credibility?

When you go on a sales visit or are with a prospect on the shop floor, act as though you are a consultant rather than a sales person. Have the attitude that you will “Help” the prospect instead of “Selling” to the prospect.

What do you do to build up rapport between yourself and your clients?

Concentrate on identifying your prospect’s wants/needs first and then present your product/service against these needs. Package your product in light of what the prospect wants.

Prospects only purchase something because they WANT it. They might NEED it but not actually want it. You never really need a bag of chips but you certainly want them at times!

Are you qualifying your prospects in the right way? How many of your presentations are a waste of time because you have not qualified the prospect properly?

Be flexible. Tailor your approach based upon the person to whom you are selling to. Ask yourself “If I were this person, what sort of approach would work best with me?”

Ask both closed and open questions – a good question is one that progresses your discussion with the prospect whether it is closed or open.

Be comfortable with silence – the next one to speak loses!

Listen to your prospects and never interrupt them.

Take notice of your body language – what silent signals are you giving to your prospect.

Learn to read body language like a pro, it will boost your chances

Prepare answers to objections in advance but never say them as though you have memorised them

Be friendly, be nice and take a general interest in helping your prospect

Make your prospect feel important without being cheesy at the same time

View closing as “Taking the next steps” and not actually “Closing”

Improve your knowledge of your product or service

Believe in yourself and your offering

Understand what your competition offers – “Keep your friends close and your enemies even closer!”

Improve and hone your skills in a consistent basis

Every buying decision is an emotional one – what are you doing to appeal to your prospect’s emotions?

What added value can you offer your prospect?

How can you exceed your prospect’s expectations?

What is your product/service’s USP? (Unique Selling Proposition)

How can you use your current clients to your advantage? Testimonials? Case Studies? Etc

Lose the formalities. Talk to your prospect as though you are speaking with a friend

Do not put pressure on yourself. Enjoy each selling opportunity and view them as a fresh challenge

Manage your diary effectively. If you struggle with this, get some training or coaching. What can you do to create additional 60 minutes worth of productivity each day?

Tape yourself on the telephone and hear what you sound like to your prospects

Improve your telephone voice

Get yourself a sales mentor to bounce ideas off

What additional products/services can you can offer at the point of purchase?

Manage your first impressions impressively. Take time to think through what you are going to say and how you are going to say it

Make sure you are talking to the decision maker

Involve your prospects throughout the whole sales process

Do not interrogate your prospects with question after question

What can you do to make buying from you easier?

Stress the benefits of your product/service. Answer the “What’s in it for me?” question

Set yourself challenging yet attainable sales targets

Develop a positive mental attitude

Don’t show your “price” too early. Build up the value and the benefits first.

A product or service is purchased for one of two reasons. 1. To avoid pain or 2. To gain pleasure. Prospects will do more to avoid pain than to gain pleasure.

When was the last time you went on a sales training course? Book yourself on a course today.

Keep up to date with the latest industry trends and news for your products and services

Never forget to follow up with your prospects for after sales service

Become better at networking at events, shows and conferences. Don’t just give out your business card but instead, build and make relationships.

View cold calls as “Making the caller aware” of your products and services rather than a sales or lead activity

Learn about customer service principles and add them into your overall presentations

Don’t forget to ask for the sale!

Enjoy yourself!


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