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Event Management

A One-Day Programme

Course Aim

This course will help you to recognise the opportunities of delivering effective face-to-face marketing to customers, suppliers and partners using events. This course is designed for those responsible for organising or overseeing events within their organisation. Individuals may have experience of marketing and be starting an event management project or be new to event management and seeking the tools and skills necessary for effective organisation and control.

Course Objectives

By the end of this course delegates will be able to:

  • Demonstrate effective project management, planning, operations, budgets and control
  • Manage people and resources both internally and externally and develop clear communication skills to ensure your events are memorable and successful

Course Content

  • Effective planning, budgeting and resourcing
  • Contingency planning and risk assessment
  • Health and safety at events
  • Effective communication and resource management
  • Delivering value at reduced cost
  • Introduction to time management and project management tools
  • Monitoring success and outcomes


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