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Assertiveness Skills Training Course

Course Aim

To enable delegates to deal with internal and external customers in a professional, confident and assertive manner, by avoiding conflict, manipulation and defensiveness. These skills can be used effectively both in the workplace and personnel life.

Course Objectives

By the end of this course delegates will be able to:

  • Explain the role of assertiveness
  • Explain the differences among assertive, aggressive and non-assertive communication
  • Avoid being manipulated by others
  • Turn all criticism into a gift by reducing defensiveness
  • Understand the key components of self-confidence
  • Increasing your confidence both vocally and physically using assertion
  • List specific actions you can take in each area to establish and maintain your self-confidence


Course content includes:

  • The role of assertiveness
  • Defining assertiveness
  • Aggressive, assertive and submissive behaviour
  • Benefits of being assertive
  • Being assertive in the right situations
  • Understanding different levels of assertiveness
  • The six elements of assertiveness
  • Listening, understanding, saying what you think and feel
  • Being specific, staying relevant
  • Positive outcome
  • Barriers to assertiveness
  • Recognising and dealing with fear
  • Assertiveness techniques
  • Persuasion skills and coping with criticism
  • Self confidence
  • Self talk and confidence
  • Increasing vocal self confidence
  • Increasing physical self confidence
  • Practical tips to build confidence
  • Action
  • What have you learned? Applying learning to your own situation
  • Planning for realistic change


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