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Aligning Marketing and Sales

A One-Day Programme

Course Aim

This course will help you to drive an alignment of marketing and sales team objectives towards a common and shared goal. By working more effectively together, the synergy of marketing and sales will create cost efficiencies in your business at the same time as ensuring customers and partners receive consistent and timely messages throughall forms of communication. This course is designed for sales managers, marketing managers and business directors seeking to align their marketing and sales teams for optimum output.

Course Objectives

By the end of this course delegates will be able to:

  • Use the tools that marketers have at their disposal to build sales plans and objectives into marketing and communication strategies

Course Content

  • An awareness of marketing principles, processes and philosophies from the senior management perspective
  • Create an environment in your organisation that works towards a shared vision and common goals
  • Stimulate ongoing and regular communication between sales and marketing
  • Integration and alignment of sales plans and revenue targets with timely marketing campaigns and activity
  • Understand best practice and examples of success from other sectors
  • Monitoring success and outcomes


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